Eye to Eye with North Suburban Vision Consultants

Dr. Eiden participates in an online webinar about electronic media and social media in eye care practice

9th May, 2010 - Posted by Dr. S. Barry Eiden - No Comments

Last week I participated on a webinar that was hosted by Paragon Laboratories regarding how to utilize electronic media and social media to help communicate with and educate patients about an eye care practice. I shared the panel with Kurt Scholle a web developer and social media expert and with Chris Martin a public relations specialist and also a social media expert.

 

  Chris Martin of Chris Martin Public Relations

Over 25 eye doctors participated in the webinar and listened to us discussing the “best practices” for the use of electronic media and social media in the promotion of an eye care practice. We discussed the development of websites and what features best serve our patients. We also discussed how social media such as Facebook, Twitter, and Youtube might benefit an eye care or medical practice. Our practice has developed all of these areas. North Suburban Vision Consultants has:

1. Website (newly re-designed): www.nsvc.com

2. Blog (you are on it!): www.nsvc.com/blog

3. Facebook fan page:  http://www.facebook.com/pages/Deerfield-IL/North-Suburban-Vision-Consultants/354921113896

4. Youtube channel: http://www.youtube.com/user/sbeiden1

5. Twitter

Ask the Experts: Five Ways to Get Started with Digital Media (Website and  Content Development, Facebook, Twitter, Advertising) Wednesday, May 5   8 pm EDT, 7 pm CDT, 6 pm MDT, 5 pm PDT
HOST: Paul-Michael Hawkins, VP-Professional Services, Paragon Vision Sciences            EXPERTS:                                                                       S. Barry Eiden, OD, FAAO,                  www.nsvc.com, www.nsvc.com/blog                                                                                        Chris Martin, Christopher Martin Public Relations, www.chrismartinpublicrelations.com                 Kurt Scholle, Web Asylum, Inc., www.WebAsylum.com,                                  www.website-ROI-guy.com
In the current economic climate, you can no longer ignore the Digital Marketing Age. Join us for this 1-hour interactive “Ask the Experts” session on how to turn your website into an education tool, patient interactive tool, and lead-generation  . PM Hawkins will be joined by our experts to discuss how to get your practice started. In 2009, Dr. S. Barry Eiden, President and Medical Director of North Suburban Vision Consultants, Ltd., incorporated a complete digital marketing makeover of his website and along with Kurt and Chris, built and successfully promoted one of the leading consumer websites for a US based optometric practice. Join our lively discussion and have your questions answered